Meet MARKETING EDGE 2026 National Marketing Stakehokders’ Summit Panellist — Maureen Ifada Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers to preserve the cultural identity of heritage brands while finding contemporary ways to keep them relevant, warning against sacrificing brand distinctiveness in the pursuit of modernity. In her contribution as a panellist at…
The Xi”an City Wall showcases how digital technologies are supporting cultural heritage preservation while enriching visitor experiences. [Photo/wicinternet.org] Through applications including artificial intelligence, digital restoration and immersive experiences, technologies are helping preserve the wall’s historical legacy while making it more accessible and engaging for today’s audiences. As digital innovation continues to transform the cultural sector,…
Cultural innovation and development empowered by artificial intelligence have become hot topics at the ongoing Forum on Building up China”s Cultural Strength 2026 in Shenzhen, Guangdong province, with the participants, including officials and scholars, emphasizing the need to mitigate the risks of applying AI in the cultural domain. At the two-day forum, which opened on…
NEW YORK, April 30, 2026 /PRNewswire/ — 5WPR, a New York-based independently owned PR and digital marketing agency and one of the largest of its kind in the U.S., today details its expertise in supporting brands at major cultural and industry moments. The agency helps partners drive visibility and engagement through integrated beauty PR and…
The Shanghai sub-forum of the 2026 World Dialogue on Art and Technology is held in the city on April 26, 2026. [Photo provided to chinadaily.com.cn] The Shanghai sub-forum of the 2026 World Dialogue on Art and Technology was held on Sunday, highlighting the city”s efforts of becoming an international cultural metropolis and design capital. Bringing together…
Global marketing executives are shifting their strategic focus away from reach-based metrics toward cultural relevance and community engagement while increasing investment in artificial intelligence, according to social-first marketing group SAMY’s fourth annual “Marketing Trends” report surveying more than 100 chief marketing officers across 22 countries. The research, which gathered insights from marketing leaders at L’Oréal,…
