Why CTV is becoming the missing link in omnichannel marketing strategies, ETBrandEquity
By Joshua Krish Carvalho Baradhwaaj,Over the last couple of years, one thing has become increasingly clear in our conversations with clients. Consumers are moving seamlessly between screens, but media plans often aren’t. We still tend to think in channels, television for awareness, digital for performance, social for engagement. Consumers don’t see those boundaries. They simply…
