Why brands need to create, not localise, for India’s next 500 million, ETBrandEquity

Why brands need to create, not localise, for India’s next 500 million, ETBrandEquity

India may be one country, but it is far from a homogeneous market. Every region has its own language, culture and consumer behaviour, making localisation a strategic imperative rather than a creative afterthought. As brands look beyond metropolitan markets for growth, marketers said the challenge is no longer translating campaigns but creating communication that feels…

How Brands Use Synthetic Personas to Create High-Impact Campaigns

How Brands Use Synthetic Personas to Create High-Impact Campaigns

In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same as understanding people. Organizations often struggle to translate large volumes of customer information into meaningful marketing strategies that resonate with real audiences. This challenge has fueled the rise of AI-powered audience modeling, helping marketers…

Meet Kiki: Harnessing AI Video Production Tools to Create Creative Jobs and Marketing Force Multipliers at Whisenhunt Media

Meet Kiki: Harnessing AI Video Production Tools to Create Creative Jobs and Marketing Force Multipliers at Whisenhunt Media

The rapid evolution of artificial intelligence (AI) has transformed various industries, including video marketing. At the forefront of this transformation is Kiki, an innovative tool developed by Whisenhunt Media that utilizes AI to enhance video production processes. This article explores how Kiki operates as an AI force multiplier, the technologies powering its capabilities, and its…

AI Tools To Create Excel and Google Sheets Formulas

AI Tools To Create Excel and Google Sheets Formulas

Creating complex formulas in Excel and Google Sheets can be challenging, especially for users who don’t work with spreadsheets every day. Fortunately, artificial intelligence tools can simplify the process by generating formulas from simple text descriptions. Instead of searching through documentation or memorizing functions, users can describe what they want to calculate, and AI can…

Spotify to Let Users Create Their Own Music With AI

Spotify to Let Users Create Their Own Music With AI

Spotify and Universal Music Group (UMG) have signed new licensing agreements that will allow Spotify to launch generative AI tools for fan-made covers and remixes. The deal covers recorded music and music publishing rights. It will let Spotify Premium users create AI-powered covers and remixes of songs from participating UMG artists and songwriters. Paid Feature…

Spotify-UMG deal to let fans create licensed AI covers and remixes

Spotify-UMG deal to let fans create licensed AI covers and remixes

“Solving hard problems for music is what Spotify does, and fan-made covers and remixes are next,” and emphasized that the initiative is “grounded in consent, credit, and compensation for the artists and songwriters that take part, ” said Spotify Co-CEO Alex Norström Spotify and Universal Music Group (UMG) have announced new recorded music and publishing…

Singapore urges financial firms to use AI to create better jobs

Singapore urges financial firms to use AI to create better jobs

SINGAPORE, May 20 (Reuters) – ⁠Singapore’s banks and financial firms should use artificial intelligence to create ⁠better jobs and train workers for higher-value roles, not just cut ‌costs, Deputy Prime Minister Gan Kim Yong said on Wednesday. Gan’s comments come a day after Standard Chartered said it would cut more than 7,000 jobs over four…