Spending on AI subscriptions is starting to become a part of some households’ budgets as users choose to upgrade to more powerful versions of publicly available generative AI tools, like OpenAI’s ChatGPT. The share of U.S. households that now pays for a generative AI subscription is up roughly 155% compared to last year, according to new…
Research recently published in the Harvard Business Review found that when employees at a tech company with about 200 workers were given AI tools, they ended up doing more work and being more productive, but they also worked longer hours. The ongoing research is being conducted by Aruna Ranganathan, a professor at the Haas School…
By C200 member Jennifer Quigley-Jones What is influencer marketing actually delivering? Digital Voices The creator economy has grown into a multi-hundred-billion-dollar market, changing how brands reach consumers and influence purchasing decisions. It has already surpassed $250 billion, and some projections suggest it could reach $600 billion by 2030. Influencer marketing now plays a central role,…
The concept of a unified AI model API isn’t new it’s similar in principle to what Stripe did for payments or Twilio for communications. Instead of every company building its own payment processing infrastructure, you abstract the complexity behind a single integration layer. In practice, this means a development team can access video generation from…
LONDON: HSBC has appointed David Rice as its first chief AI officer, the British bank said on Monday, as it seeks to cut costs and improve performance by increasing the use of generative AI technology across its businesses worldwide. HSBC CEO Georges Elhedery has highlighted AI as the key to the bank’s wider strategic goal…
In 2026, ranking on Google is no longer about publishing random blog posts and hoping for traffic. Search engines have become more intelligent, competition has intensified, and structured websites outperform fragmented ones. Businesses that succeed in organic search understand two essential elements of modern optimization: internal linking tools and seo cost. These components directly influence…
Generative AI adoption is skyrocketing. Yet for many organizations the promised productivity gains remain elusive. A recent MIT Media Lab study found that while AI usage in workplaces has doubled since 2023, 95% of companies still see no measurable return on their investment. Why? New research from BetterUp Labs and Stanford suggests the problem…
An eight-month study at a US technology company found that generative AI increased the pace, scope and intensity of work, raising concerns about long-term sustainability and burnout As companies encourage employees to use artificial intelligence tools to ease routine tasks and boost productivity, new research suggests the effects may be more complex than anticipated, according…
In 2025, the influencer marketing industry became more standardised, and the creator market continued to grow. As brands invest more in advocacy, expect buzzwords to be thrown around by LinkedIn opinion leaders — terms like live shopping, authenticity, storytelling, shop-along, content hooks, and niche. Michael Cost is the head of strategy and client development at…
