AI Was Going To Replace Copywriters. Instead, Anthropic Is Hiring Them
A writer jotting down notes in a notebook. getty When generative AI surged into the public eye, marketers feared it would replace them – particularly in copywriting fields. Several surveys during the 2023-2024 period highlight their anxiety; Gartner found that 87% of marketers were worried about AI taking over their jobs, and Funnel found that…
