The Federal Trade Commission’s (FTC) Q2 2026 enforcement actions underscore a robust commitment to safeguarding consumer rights against evolving market threats, particularly in digital and financial sectors. Understanding the latest in FTC enforcement Q2 2026 is crucial for every American consumer. These actions, spanning from digital privacy to deceptive marketing, directly impact your daily interactions…
Consumer use of AI tools to find local professionals jumped to 45% from 6% in one year, while 88% of multi-location businesses remain misrepresented or absent from AI recommendations, creating urgent visibility challenges. Professionals who built an AI presence before the shift are getting found. Beach Park, United States, May 26, 2026 — VISIBILITY 360…
Saudi Arabia has reached a defining moment in its digital evolution, according to Deloitte’s Digital Consumer Trends 2026 Report — KSA Edition, with generative AI rapidly shifting from a curiosity to an everyday utility, reshaping how people search, work, and make decisions. The 2026 Digital Consumer Trends Report Based on a nationally representative survey of…
As Generative AI becomes more integrated into media, marketing and communications, a new report from Meltwater and YouGov explores what the expectations are around transparency, authenticity, and credibility. Consumers want brands to be “transparent, intentional, and audience-first” in their use of AI. Australians are among the most cautious globally when it comes to AI-generated content,…
Filipino consumers are changing how they decide what to buy, as highlighted during a closed webinar hosted on February 26 by Unbox Creator Network founder and president Carlo Ople. The session, attended by brand managers and marketing leads, focused on emerging trends in creator marketing and how shifting audience behavior is affecting brand strategies in…
One-third of consumers would buy directly through ChatGPT and other generative AI platforms rather than click through to a retailer’s website, according to data from Kantar The data also highlighted that one in four consumers asked AI for product recommendations. Kantar reported that 15 per cent of the general public claimed that if AI didn’t…
The Squash Digital Marketing team explains why brand storytelling is essential to the jewellery industry in 2026 – and how to make it central to your success. The jewellery industry is undergoing a significant strategic evolution. Historically, purchasing decisions were largely influenced by material value, craftsmanship and brand prestige. However, modern consumers rarely begin their evaluation…
Credit: Pixabay/CC0 Public Domain Wading through a sea of low-quality, AI-generated content on platforms like YouTube, Reddit, or TikTok can turn off consumers while making it hard for professional artists, writers, and other content creators to stand out. That’s according to a new study outlining the market effects of unleashing AI on creative endeavors, allowing…
