Videos from Nikkei, and AI—Where 724 B2B Buyers Revealed ‘The Consideration Begins’|かんたろう
Many people involved in B2B sales and marketing think that consideration begins once a business negotiation starts. That is why they polish their proposal materials and refine how they present demos.However, when you ask the buyers, the order seems to be different. They have already narrowed down their candidates significantly in a space further upstream,…