Beyond omnichannel: Why pharma commercialisation must shift to omnideployment

Beyond omnichannel: Why pharma commercialisation must shift to omnideployment

The pharmaceutical industry has a deep-seated love affair with omnichannel. It is the word of the decade, dominating slides, agency pitches, and executive roundtables. Yet, if you sit down with five different commercial leaders and ask them what omnichannel actually means in practice, you will get five vastly different, often vague, answers. For too many…

AI Policy 2025 targets large-scale commercialisation – Technology

AI Policy 2025 targets large-scale commercialisation – Technology

ISLAMABAD: Pakistan’s National Artificial Intelligence (AI) Policy 2025 is designed as a phased transition from ecosystem formation to large-scale commercialization and global integration, with early implementation focused on governance, infrastructure readiness, and market creation rather than immediate security-led deployment, according to officials and policy insiders familiar with the rollout. Responding to queries by Business Recorder,…

AI Policy 2025 targets large-scale commercialisation – Pakistan

AI Policy 2025 targets large-scale commercialisation – Pakistan

ISLAMABAD: Pakistan’s National Artificial Intelligence (AI) Policy 2025 is designed as a phased transition from ecosystem formation to large-scale commercialization and global integration, with early implementation focused on governance, infrastructure readiness, and market creation rather than immediate security-led deployment, according to officials and policy insiders familiar with the rollout. Responding to queries by Business Recorder,…