Wasn’t marketing behaving like a teenager let loose in a data warehouse for the last decade? More data. More dashboards. More cookies. More clicks. More audiences. More algorithms. If a customer sneezed on Instagram, somebody somewhere built a dashboard to measure the sneeze. Then came AI, promising to tidy up the mess. There is, however,…
2026 Award Categories: C-Suite Visionaries Top 25 CFOs – Finance Leadership Awards Samir Seksaria, Jayesh Sanghrajka, Rohit Anand, Soumen Ray, Anurag Mittal, Avinash Jain, Rupesh Maheshwari, Rajeev Gupta, Sandeep Mantri, Rohan Mittal, Dinesh Modi, Smeer Chopra, Jagannathan Chakrava, Raghavendra Jha, Umang Soni, Neeraj Jain, Anubhav Batra, Krishan Agarwal, Vikash Sureka, Naveen Gupta, Saurabh Goel, Ajay…
1. How will AI change marketing by 2027? AI will reshape search, personalization, content creation, customer journeys, campaign execution, measurement, and marketing decision-making across organizations. 2. What is agentic marketing? Agentic marketing uses AI agents to autonomously perform multi-step tasks, optimize campaigns, analyze data, and execute marketing workflows. 3. Why is AI search important for…
Influencer ROI Heres What chief marketing officers sre MissingBy Neel Gogia In an era of (creator) plenty, mega to micro-influencers are flooding feeds with content that audiences see through, says Neel Gogia. Every quarter, I sit across from marketing heads who are frustrated with influencer marketing but can’t explain why. Budgets went in, content went…
Entering 2026, accounting and advisory firms are not lacking marketing activity; they’re grappling with how to design a marketing organization and programs that support sustained, intentional growth in a more complex, data-driven and competitive environment. Processing Content The biggest changes aren’t about jumping on new platforms or tactics. They’re about shaping strategy, building the right…
