Leandro Barreto, global CMO, Unilever, speaking at Cannes Lions 2026Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer brands, shifting the central question of its marketing from what a brand wants to say to what other people want to say about it. This is a change Leandro Barreto, global CMO,…
Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust over time, not just more campaigns or surface-level personalization. Gill argues AI should reduce operational complexity by handling repeatable tasks and helping teams act on signals in context, while humans stay focused on judgment, nuance, and experience…
Most B2B customer experience failures don’t stem from weak messaging but from misaligned organizations. As CMOs take on growth, the real challenge is closing the gap between brand promise and operational reality. There’s a pattern playing out across B2B companies that’s becoming harder to ignore. A bold new brand positioning is launched, with a compelling…
The Gist Leadership appointment. Jay Lee named chief marketing and growth officer at Five9. Role unification. New position combines global marketing, revenue strategy and operations. CX innovation focus. Enterprise customers may see more cohesive AI-driven customer experience offerings. Five9 wants tighter alignment between marketing and revenue operations will sharpen its AI-powered customer experience push. The…
The Pitch CMO Summit 2026, hosted by the exchange4media Group today, brought together leading marketing minds and CMOs to decode how brands can navigate growth, creativity and technology in an increasingly AInative world. One of exchange4media’s flagship marketing forums, the summit convened senior marketers, brand leaders and strategists to discuss how human insight, creativity and…
Change happens at an ever-faster rate, and CMOs have to keep up. Julia Zimmermann reflects on new research revealing the hopes and fears of marketing leaders. CMOs must balance speed with strategy… and a range of other considerations, explains Zimmermann Let’s be honest: being a CMO has never been easy. But heading into 2026, it’s…
FOTOARTE: MERCA2.0 What are the consumer trends for 2026? The consumer is no longer the same as just two years ago. More demanding, more hybrid, more influenced by artificial intelligence (AI), and deeply affected by economic uncertainty, their habits are reshaping marketing, product innovation, and retail decisions. These are the 10 key trends from Statista’s…
