Native applications will remain a key component in various fields in the coming years. However, there are some niche applications that need specialized hardware capabilities, extremely low latencies, or massive data storage offline, where native application programming can be used effectively. Looking ahead, the notion that the ideal digital experience must come from a dedicated…
With an adoption rate far outpacing any new technology introduction in human history, generative AI (GenAI) is revolutionizing the software industry at a breath-taking pace. This includes the cybersecurity market, where start-ups and incumbents alike are racing to address new attack vectors and new vulnerabilities introduced by GenAI, while keeping up with AI frameworks and…
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Ashley Faus, Head of Lifecycle Marketing, Atlassian, starts off the day with a keynote address focused on human-centered marketing in the age of artificial intelligence (AI). On Day 3, make sure…
In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They offer the personal touch that builds trust and fosters deep discussions. Still, HCPs increasingly turn to digital channels for information, as traditional methods alone may fall short. Paid media emerges as an essential amplifier of HCP engagement. It generally encompasses:…
