Zero-click search hit 60%. Stop measuring clicks, start measuring mentions

Zero-click search hit 60%. Stop measuring clicks, start measuring mentions

60% of global Google searches in 2026 end without an external click. Mobile sits closer to 77%. The… Share Post Pinterest Messenger 60% of global Google searches in 2026 end without the user clicking through to an external website. On mobile, the share climbs to 77%. On desktop it sits closer to 46% (Click-Vision zero-click…

Why brands are rethinking search in the age of zero clicks

Why brands are rethinking search in the age of zero clicks

New Delhi: As artificial intelligence starts answering user queries before they click through to a website, marketers, publishers and platforms are being forced to rethink one of digital media’s oldest assumptions that visibility in search will naturally lead to traffic. At a discussion on “Zero-Click Strategy: Winning in the Age of Invisible Search”, industry leaders…