The latest Datos x SparkToro Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record low for the open web (via Google…
South Africans are starting to ask ChatGPT, Google’s AI Overviews, CoPilot, Claude and other AI models the questions they used to type into the Google search bar – and more and more, they get the answer without ever clicking through to a website hence “Zero Click” search. For businesses and marketers that relied on that…
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you…
