Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing

Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing

New report finds 75% of brands have room to scale influencer investment and drive additional growth Chicago, June 22, 2026 (GLOBE NEWSWIRE) — Circana LLC today announced the release of new insights from its latest report, The Value of Influence. The research provides a market-backed view of how influencer marketing drives measurable business outcomes and…