August, 2026.- Influencer marketing is having a moment right now. Emma Roffey and Natalie Stagnaro of Coolr see a fundamental shift: influencer marketing has become a true full-funnel channel that can drive real awareness, consideration, and conversion. It is no longer viewed as a nice-to-have—it is a boardroom conversation and increasingly a core part of…
Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of their brand building mix. Influencers are known for driving short-term social engagement, but how effective are they as a long-term brand building channel? Asahi director of brand communications, Caroline Drewes, explains influencer marketing is one of…
The industrial distribution sector is undergoing consolidation through significant financial deals like Ferguson’s $1.6 billion acquisition of FloWorks. Digital sales channels are becoming increasingly important, as evidenced by Fastenal’s digital sales gains. The upcoming World Cup is exerting pressure on advertising channels, further influencing how distributors operate and reach clients. Ferguson Enterprises announced a $1.6…
The new HID study highlights seven trends shaping identity, access and trust, alongside rising ethical and privacy concerns. HID, a leading provider of identity solutions, today released its 2026 State of Security and Identity Report. The report reveals how organisations worldwide are fundamentally reshaping their approach to identity management. Based on insights from more than…
The Weather Channel has introduced two contrasting products that will let users either lean into AI or avoid it completely. In addition to updating its Storm Radar app with new generative AI features, it’s launched a nostalgic “RetroCast” experience that uses up-to-date weather data to recreate classic cable broadcasts from decades past. The newly revised…
Industry leaders shared insights on AI, partner ecosystems, and platform-driven marketing strategies ST. LOUIS, March 18, 2026 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), the platform of record for brand-to-local ecosystems, hosted The Channel Effect, its sixth annual client summit, from February 23-25, 2026. The event brought together senior marketing leaders from across Ansira’s diverse client community…
Getting started with PPC advertising can feel like a lot, especially when you’re new to it. It’s a powerful way to get the right customers to your business, but you need a solid plan and a willingness to keep learning. This guide is for anyone diving into the world of paid ads, whether you’re a…
Rising investments in AI channel programs and initiatives, edge AI and physical AI momentum and “born in the AI era” cyberattacks are among the possibilities. Rising investments in AI channel programs and initiatives. Physical AI and AI at the edge growth. And the industry getting tested by “born in the AI era” cyberattacks and lawsuits….
Rising investments in AI channel programs and initiatives, edge AI and physical AI momentum and “born in the AI era” cyberattacks are among the possibilities. Rising investments in AI channel programs and initiatives. Physical AI and AI at the edge growth. And the industry getting tested by “born in the AI era” cyberattacks and lawsuits….
