As Google continues to experiment with new, AI-driven SERP features and generative AI expands the scope of what’s possible in search, understanding current SEO trends is essential for business owners who need to adapt while focusing on fundamentals. The most-talked-about trends in SEO are all about creating better content, structuring content for AI search, broadening…
In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, creators will take on the role of consultants, as brands develop more substantial partnerships with the talent that now make up such a core part…
Search no longer works the way it used to. And for restaurants, that shift is already impacting who gets discovered and who gets overlooked. AI-powered experiences like Google’s AI Overviews and conversational search tools like ChatGPT have changed how guests find places to eat. Search has become less about links and more about answers. Instead…
