Modernise without losing their cultural identity, Maureen Ifada challenges brands
Meet MARKETING EDGE 2026 National Marketing Stakehokders’ Summit Panellist — Maureen Ifada Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers to preserve the cultural identity of heritage brands while finding contemporary ways to keep them relevant, warning against sacrificing brand distinctiveness in the pursuit of modernity. In her contribution as a panellist at…