Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience director at GSW Columbus, unpack the biggest themes emerging from Cannes, from the growing influence of AI-powered…
Leandro Barreto, global CMO, Unilever, speaking at Cannes Lions 2026Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer brands, shifting the central question of its marketing from what a brand wants to say to what other people want to say about it. This is a change Leandro Barreto, global CMO,…
BYD plans to deploy artificial intelligence agents across its global sales and marketing operations, a move designed to generate hyper-localised content in minutes and accelerate its challenge to legacy automakers. Stella Li of BYD with Martin Sorrell at Cannes Lions 2026In a fireside chat with Martin Sorrell, executive chairman of S4 Capital, at the Cannes…
Sora shutdown forces AI film Critterz to miss Cannes The highly anticipated animated feature Critterz, which was to be the first mainstream commercial film created through a generative AI pipeline, failed to secure its planned in-festival premiere at Cannes this week. While producers from AGC International, Vertigo Films, and Native Foreign screened early footage to…
Two original sci-fi features built around generative AI across their entire production pipeline have been unveiled at the Cannes Film Market, as filmmaker Chuck Russell and his company Neumorphic AI set a production partnership with generative video platform Higgsfield. The projects, “Hyperia” and “b,” will deploy AI tools from worldbuilding and creature design through to…
