Campaign Middle East is back with the 2026 edition of the Marketing Game Changers Awards – a dedicated platform to celebrate the client-side marketers shaping the future of our industry. Although Campaign Middle East previously recognised standout marketers editorially, 2025 marked the launch of an official awards programme – which continues on in 2026. The…
AI creative workflow platforms are changing campaign production by helping teams move from idea to publish-ready assets in a shorter, more connected process. Instead of treating image generation, video creation, audio, mockups and design review as separate jobs, teams can now bring more of that work into one coordinated production environment. For marketing teams, agencies…
The influencer marketing landscape is no longer the “wild west” of digital advertising; it has become a massive, structured economy. According to the 2025 Influencer Marketing Hub Benchmark Report, the industry hit a staggering $33 billion last year, marking a nearly 36% jump from the year prior. For brands, this growth is a double-edged sword….
The Gist Unified agent workspace. Pega orchestrates AI and human agents in one governed environment. Accelerated campaign delivery. Marketers move from brief to live campaigns in minutes. Governance for marketers. Built-in compliance and risk controls support enterprise AI adoption. Pegasystems on today announced Pega Customer Engagement Studio at PegaWorld in Las Vegas. The agentic AI…
MUMBAI, India: Reliance Digital has announced the launch of “Boot Up India,” a nationwide consumer campaign focused on accelerating access to next-generation AI-enabled laptops. Powered by Intel & Microsoft the campaign went live on May 29, 2026, offering customers a combination of free extended warranty, exchange benefits, financing offers, and free course on online platforms….
Punjab, India, May 14th, 2026, FinanceWire Web Hitters, a digital marketing agency based in Punjab, India, has announced the launch of a dedicated AI-driven SEO division aimed at improving campaign accuracy, execution speed, and performance forecasting for businesses across global markets. The new division integrates artificial intelligence into core search engine optimisation processes, including technical…
At a time when marketing teams are overwhelmed by dashboards, trend reports, social listening and generative AI tools, a new Australian-founded platform is launching with a different proposition: helping brands understand what’s changing in culture, and what to actually do about it. Rumblings, is an AI-powered decision engine that spots early shifts in human…
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Adobe’s annual Sneaks session at Adobe Summit in Las Vegas has once again drawn a packed mainstage crowd, and this year it delivered a lot more than just curiosity. The long-running showcase of experimental ideas has evolved into a proving ground for what’s next in customer experience, with a growing number of concepts making the…
Glu.ai, a Shopify-native Generative Engine Optimisation (GEO) platform has announced it is perfectly positioned to help brands across Australia to become visible, trusted, and recommended inside AI-generated answers across platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity. As product discovery shifts from traditional search to AI-led conversations, Glu enables ecommerce merchants to adapt…
