Videos from Nikkei, and AI—Where 724 B2B Buyers Revealed ‘The Consideration Begins’|かんたろう

Videos from Nikkei, and AI—Where 724 B2B Buyers Revealed ‘The Consideration Begins’|かんたろう

Many people involved in B2B sales and marketing think that consideration begins once a business negotiation starts. That is why they polish their proposal materials and refine how they present demos.However, when you ask the buyers, the order seems to be different. They have already narrowed down their candidates significantly in a space further upstream,…

Future B2B Launches Affinity, an Audience Data Platform That Helps Marketers Find Active Buyers in Real Time

Future B2B Launches Affinity, an Audience Data Platform That Helps Marketers Find Active Buyers in Real Time

A new, unified audience data platform spanning Future B2B’s ecosystem, helping B2B marketers move beyond static ICPs to identify and engage verified, in-market audiences through real-time engagement signals. NEW YORK CITY, NY / ACCESS Newswire / June 9, 2026 / Future B2B today announced the launch of Affinity, a new audience data platform designed to…

International buyers drive 75% of gifting orders in 2025, ETBrandEquity

International buyers drive 75% of gifting orders in 2025, ETBrandEquity

Representative image (iStock)International buyers are now driving the majority of UK online orders. Analysis of more than three million UK transactions by affiliate marketing platform Admitad, and marketplace data from global gifting marketplace Flowwow, shows that in 2025, 75 per cent of all orders processed by UK sellers in the gifting segment came from overseas…