The Shift: How Fashion PR Is Adapting After the Influencer Bubble Burst

The Shift: How Fashion PR Is Adapting After the Influencer Bubble Burst

The impact of influencer marketing.) The Rise of Community-Centric Campaigns As brands shift focus, community-centric campaigns are taking center stage. These campaigns not only involve influencers but also engage their audiences in meaningful ways. Whether through interactive events, social media challenges, or user-generated content, brands are creating spaces where communities can come together. For example,…