It’s almost midnight when the phone buzzes – a client text, a comment that needs a reply, a trend that will be stale by morning. For the people who run brand accounts on social media, the workday never really ends. We’re marketing researchers who study digital and social media wellness and teach the students who…
“You can identify AI burnout the same way as failed AI value, by looking at rework and outcomes,” says Laura Stash, EVP at iTech AG. “If error rates are rising, review cycles are increasing, or employees are spending more time validating outputs, that’s a sign AI is creating more work.” Where AI-induced burnout crops up Burnout surrounding AI is…
Artificial intelligence may just be the productivity tool of many an employer’s dreams, but AI also increases workloads and comes with the risk of burnout. The technology may be revolutionizing the workplace, but without safeguards in place, your workers may just succumb to the pressures sooner than expected. What looks like a win for some…
In brief Research published on the Harvard Business Review found that AI is accelerating work, not reducing it. Productivity gains are morphing into burnout and workload creep. The real shift isn’t job loss—it’s work intensification and reorganization. A new study published in Harvard Business Review this week confirmed what many workers already suspected: AI tools…
