The impact of influencer marketing.) The Rise of Community-Centric Campaigns As brands shift focus, community-centric campaigns are taking center stage. These campaigns not only involve influencers but also engage their audiences in meaningful ways. Whether through interactive events, social media challenges, or user-generated content, brands are creating spaces where communities can come together. For example,…
Where is AI booming? That deep-dive report offers plenty of good news for AI boosters. It found that AI spending in 2025 was $13.8 billion — more than six times the $2.3 billion spent on it in 2023. The report calls that “a clear signal that enterprises are shifting from experimentation to execution, embedding AI…
Credit: Unsplash/CC0 Public Domain As tech companies spend billions on artificial intelligence data centers and computer chips, fears of an AI bubble held privately by Wall Street traders and some Big Tech titans are beginning to pop into public view. Speaking to the world’s economic elite in Davos, Switzerland, Microsoft CEO Satya Nadella tossed out…
