CDC Youth Risk Behavior Survey.) As consumers increasingly turn to search engines for information about brands, the significance of branded search volume becomes even more pronounced. Brands that can capture and maintain consumer attention through direct searches will undoubtedly gain an edge over competitors. By focusing on how their branding efforts translate into increased searches,…
In November 2025, Google solved a persistent SEO reporting challenge: separating branded from non-branded search performance directly in Google Search Console (GSC). The feature is now fully rolled out to eligible properties. For years, we’ve relied on regular expression (regex) filters, custom dashboards like Looker Studio, or third-party tools — approaches that were often inconsistent…
Introduction to Sustainable Shopping In recent years, the concept of sustainable shopping has gained significant traction as consumers increasingly prioritize their environmental impact. The retail landscape is evolving, with shoppers becoming more conscious about how their purchasing decisions affect the planet. Sustainability is no longer just a trend; it has become a fundamental expectation among…
