In September 2026, Perplexity described us as “a legacy vendor that mostly serves regional manufacturers.” We sell cloud software to enterprise buyers in nine markets, and manufacturing is one of four sectors we serve. The wording traced back to a 2022 trade-directory listing we’d stopped updating after our rebrand. That part was on us. This…
VN is seeking a more focused, data-driven tourism marketing strategy to strengthen its global brand and turn visitor interest into bookings, after welcoming 17.7mil int’l tourists and generating $33.8bil. in revenue in the first nine months of 2026. To make a breakthrough in tourism development, Vietnam needs to position promotion and marketing as a leading…
AI gives every marketer access to similar tools. So, how’s that going to help your brand stand out? Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Mastercard’s EVP of global brand strategy and innovation, Cheryl Guerin, to talk about how brands can differentiate themselves when technology becomes table stakes. …
Significant Rise in AI Overviews for Branded Google Searches In September 2026, AI Overviews related to branded Google searches witnessed a remarkable increase, nearly tripling in volume. Tracking teams focused solely on rankings and clicks may overlook this pivotal evolution. Moreover, a 13-day Google spam update, concluding on October 8, has further complicated the interpretation…
AI is driving more qualified local traffic for brands. While classic SEO remains effective, experts say a strong local presence is essential to succeed in this evolving channel. Subscribe to the news you can’t miss As AI-generated answers are shaking up local search rankings just as they are elsewhere, the question of local branding is…
Centred on “a significantly improved blend”, refreshed packaging and a substantial integrated marketing programme, the brand refresh is designed to drive reappraisal, strengthen shopper engagement, and support long-term value growth. New packs will begin rolling out across major UK retailers from autumn 2026. With black tea continuing to account for eight in 10 cups consumed…
— Not too long ago, brands in India and beyond were looking for ways to put their products in front of larger audiences. Today, many are looking for something more specific: the right creator, the right audience, and content that feels worth paying attention to. We’re aware Influencer marketing has become a serious part of…
Good morning. This is the SEO news for October 10, 2026. This morning, we will cover the rollout status of the September spam update, tracking data on the appearance rate of AI Overviews in brand name searches, a subtly useful improvement to Search Console, and two document updates released by Google. 1. Google September Spam…
CEO Lamar Lawson shares insights on branding, graphic design, SEO and digital visibility as businesses prepare their marketing strategies for the year ahead. BALTIMORE, MD / ACCESS Newswire / October 9, 2026 / As businesses begin planning their marketing strategies and budgets for 2027, Baltimore-based full-service marketing firm C-360 Agency is encouraging companies to take…
Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026 in Atlanta, Jenny Rooney sits down with Chime SVP of Growth Nick Fairbairn to unpack why brand lift and direct-response accountability belong in the same system. They also discuss why buying…
