Experts Share Strategies to Boost Local Brand Presence in Conversational Search

Experts Share Strategies to Boost Local Brand Presence in Conversational Search

AI is driving more qualified local traffic for brands. While classic SEO remains effective, experts say a strong local presence is essential to succeed in this evolving channel. Subscribe to the news you can’t miss As AI-generated answers are shaking up local search rankings just as they are elsewhere, the question of local branding is…

PG Tips invests in major brand refresh and marketing campaign

PG Tips invests in major brand refresh and marketing campaign

Centred on “a significantly improved blend”, refreshed packaging and a substantial integrated marketing programme, the brand refresh is designed to drive reappraisal, strengthen shopper engagement, and support long-term value growth. New packs will begin rolling out across major UK retailers from autumn 2026. With black tea continuing to account for eight in 10 cups consumed…

Top 10 Influencer Marketing Agencies in India for Brand Growth: How To Choose the Right One

Top 10 Influencer Marketing Agencies in India for Brand Growth: How To Choose the Right One

— Not too long ago, brands in India and beyond were looking for ways to put their products in front of larger audiences. Today, many are looking for something more specific: the right creator, the right audience, and content that feels worth paying attention to. We’re aware Influencer marketing has become a serious part of…

Google September Spam Update Enters Final Phase, AI Overviews Expand to Brand Name Searches

Google September Spam Update Enters Final Phase, AI Overviews Expand to Brand Name Searches

Good morning. This is the SEO news for October 10, 2026. This morning, we will cover the rollout status of the September spam update, tracking data on the appearance rate of AI Overviews in brand name searches, a subtly useful improvement to Search Console, and two document updates released by Google. 1. Google September Spam…

C-360 Agency Identifies Five Marketing Priorities for 2027, From Brand Strategy to AI-Driven Search

C-360 Agency Identifies Five Marketing Priorities for 2027, From Brand Strategy to AI-Driven Search

CEO Lamar Lawson shares insights on branding, graphic design, SEO and digital visibility as businesses prepare their marketing strategies for the year ahead. BALTIMORE, MD / ACCESS Newswire / October 9, 2026 / As businesses begin planning their marketing strategies and budgets for 2027, Baltimore-based full-service marketing firm C-360 Agency is encouraging companies to take…

Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime

Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime

Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026 in Atlanta, Jenny Rooney sits down with Chime SVP of Growth Nick Fairbairn to unpack why brand lift and direct-response accountability belong in the same system. They also discuss why buying…

Best AI SEO agencies for increasing brand mentions in ChatGPT

Best AI SEO agencies for increasing brand mentions in ChatGPT

Getting your brand mentioned in ChatGPT is becoming an important part of online visibility. When potential customers ask AI tools to recommend a company, compare services, or suggest the best option, appearing in the response can put your brand directly into the consideration process. AI SEO agencies help businesses improve these opportunities through a mixture…

Las Vegas Women’s Marketing Collective to Host Executive Panel on Balancing National Brand Strategy With Local Market Success

Las Vegas Women’s Marketing Collective to Host Executive Panel on Balancing National Brand Strategy With Local Market Success

Las Vegas Women’s Marketing Collective Marketing leaders from Affinity Interactive, Full House Resorts and Port of Subs will discuss brand consistency, market agility, personalization and AI during Oct. 15 event LAS VEGAS — September 29, 2026 — The Las Vegas Women’s Marketing Collective (LVWMC), a curated leadership community for women shaping the future of marketing…

Spinutech to Challenge Traditional Measures of Brand Visibility at the 2026 North American Marketing Leadership Summit

Spinutech to Challenge Traditional Measures of Brand Visibility at the 2026 North American Marketing Leadership Summit

Spinutech will sponsor the annual summit and lead a session exploring how AI, social media and fragmented search are reshaping brand discovery and marketing measurement. PHOENIX, Sept. 28, 2026 /PRNewswire/ — Spinutech, a performance-driven digital agency, announced its sponsorship of the 2026 North American Marketing Leadership Summit (NAMLS), taking place September 28–30 at the Arizona Biltmore…

How Experiential Marketing Is Reshaping Modern Brand Strategy

How Experiential Marketing Is Reshaping Modern Brand Strategy

Authored by Mayank Tripathi, Founder, Findise Solutions Marketing in 2026 is being shaped by two powerful forces, artificial intelligence and the growing need for genuine human connection. AI has changed the way brands create content, understand consumers and communicate at scale. At the same time, consumers are becoming more selective about what they engage with….