Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot…
The Super Bowl has “long been a proving ground for new technologies seeking mass legitimacy” and this year, generative AI “took the field in force,” according to Trishla Ostwal of ADWEEK. According to iSpot, 23% of Super Bowl commercials — “15 out of the 66 ads — featured AI.” This includes “giants like OpenAI and…
Head of Video Strategy for YouTube Canada Peter Hand on what advertisers are doing to produce the most profitable commercials for the Super Bowl this year.
