What is AI automation? Key benefits and use cases

What is AI automation? Key benefits and use cases

Person using a laptop and smartphone illustrated with AI agentic software graphics. – BOY ANTHONY // Shutterstock What is AI automation? Key benefits and use cases While the horizon of artificial intelligence promises truly autonomous, agentic systems capable of complex reasoning and action, the journey for many businesses begins with mastering AI automation. This powerful…

Benefits of AI in Digital Marketing Analytics

Benefits of AI in Digital Marketing Analytics

1. What are the benefits of AI in business analytics? Ans. AI processes large datasets quickly, detects hidden patterns, and predicts trends. This helps businesses make accurate forecasts, understand market changes, and take data-driven decisions, improving efficiency, competitiveness, and overall strategic planning. 2. What are the benefits of using AI in digital marketing? Ans. AI…

Sarvam AI’s Indus app quietly hits Play Store and App Store: Features, benefits and more

Sarvam AI’s Indus app quietly hits Play Store and App Store: Features, benefits and more

Sarvam AI is a Bengaluru-based technology company that recently gained attention after claiming its model performed better than ChatGPT. The company is also known for building its own large language models entirely in India. Now, the AI firm has entered the consumer market with a new product called Indus. It has launched Indus as an…

The risks of AI in schools outweigh the benefits, report says

The risks of AI in schools outweigh the benefits, report says

The risks of using generative artificial intelligence to educate children and teens currently overshadow the benefits, according to a new study by the Brookings Institution’s Center for Universal Education. The sweeping study includes focus groups and interviews with K-12 students, parents, educators and tech experts in 50 countries, as well as a literature review of…

COLUMN: Leveraging AI’s benefits for company-wide results

COLUMN: Leveraging AI’s benefits for company-wide results

Artificial Intelligence has quickly become a personal productivity booster. From drafting emails to analysing data, individuals across industries are discovering how AI tools can save time, reduce errors, and spark creativity. Yet the challenge for organisations is not simply enabling employees to use AI in isolation, it is converting those individual gains into collective, company‑wide…