Mark Henshall believes originality still earns attention in an AI world

Mark Henshall believes originality still earns attention in an AI world

Anything is Possible content and PR lead Mark Henshall, juror for The Drum Awards Festival Content category, shares why storytelling, trust and editorial craft still drive performance. Mark Henshall started his career in travel journalism, writing for titles including National Geographic Traveller, The Telegraph and The Independent. That editorial grounding now shapes his work at…

Razer CEO dislikes ‘GenAI Slop’ but believes ‘AI is a tool to help game developers’

Razer CEO dislikes ‘GenAI Slop’ but believes ‘AI is a tool to help game developers’

TL;DR: Razer is investing over $600 million in AI to enhance game development, focusing on tools that support creativity rather than replace it. Their initiatives include AI-assisted quality assurance, automation, and innovative hardware like the Project AVA virtual assistant and Project Motoko AI headset, aiming to improve gaming immersion. In a new post tagged ‘the…

Sony believes AI is a tool that can empower artists and creators, not replace them

Sony believes AI is a tool that can empower artists and creators, not replace them

Sony doesn’t believe that AI, generative or otherwise, will replace actual creatives in animation or games production. VIEW GALLERY – 2 IMAGES Sony executive management once again comments about the use of artificial intelligence in content production, saying that AI is another utility or tool that a professional creator would have in their toolbelt–so to…