Google AI search impact on users.) Additionally, optimizing for AI mode means reconsidering keyword strategies. While keyword density still matters, emphasis is now on semantic search—focusing on the meaning behind queries rather than the exact phrases used. This is where understanding user intent becomes crucial, as businesses attempt to align their content with the evolving…
The intersection of artificial intelligence, human learning, and behavior change has gained increasing importance in recent years. Traditional adaptive systems typically rely on data-driven personalization. However, emerging generative models, including large language models and diffusion-based systems which can dynamically create learning materials, challenges, or interactions tailored to an individual’s cognitive and emotional profile. This paradigm…
The expansion of global platforms is accelerating: in 2025, 1 in 4 Europeans shopped on Temu, while the platform reached 4.7 million monthly active users in Romania. Romania’s eCommerce market reached approximately €8.1 billion in 2025 and could exceed €8.5 billion in 2026. However, growth is entering a more competitive and less predictable phase than…
