The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation scales, the value of genuine engagement has never been higher. At B2BMX 2026, powered by Advertising Week, DemandView CEO and Co-Founder Chris Rack offered insights for B2B marketers looking to navigate an increasingly synthetic landscape in his…
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms, the shift from traditional marketing funnels to more interactive and customer-centric approaches as well as embracing the possibilities of artificial intelligence (AI). This year’s conference,…
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Ashley Faus, Head of Lifecycle Marketing, Atlassian, starts off the day with a keynote address focused on human-centered marketing in the age of artificial intelligence (AI). On Day 3, make sure…
