According to the company, the decision to integrate Google’s Gemini models and Vertex AI into Media Composer and Content Core, has been driven by user requests Avid has announced it has entered a strategic partnership with Google Cloud, enabling the integration of agentic and generative AI into its suite of creative tools. Under the agreement,…
Avid has announced a multi-year strategic partnership with Google Cloud to integrate generative and agentic AI into its creative tools. The agreement aims to transform video editing into an intelligent, AI-assisted experience. According to Avid, the integration will automate time-intensive tasks, helping teams deliver the highest-quality productions faster and enabling editors to focus on storytelling…
BURLINGTON, Mass.—Avid is launching new integrated newsroom capabilities for Avid for News at the 2026 NAB Show, April 18–22 in Las Vegas. The company said it plans to demonstrate how Avid Content Core connects planning, production, and publishing across MediaCentral, Wolftech News, iNEWS, Avid NEXIS and Stream IO, enabling news organizations “to produce and deliver…
