The Gist Converging marketing. When every brand runs the same AI models against the same data, marketing starts to look and sound alike. Human interaction matters. 86% of consumers rate human interaction as moderately or very important, and 72% want to know when they are talking to an AI agent. Employee-first automation. Chipotle and Starbucks…
From AI-powered manufacturing and next-generation control to cybersecurity and digital engineering, Rockwell showcases technologies designed to help manufacturers build the future of industrial operations MILWAUKEE, Oct. 27, 2026 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today…
As demand grew, dedicated platforms emerged to bring promotional services under one roof. The early SMM panel model was mostly a list of services and an order form. Modern platforms aim to offer more: broader service coverage, support for many networks, clearer service descriptions and dashboards that are practical for both beginners and professionals. VIRALeap…
Marketing Automation (MA) is a core element of the Martech stack, and it’s been around a long time. Maybe too long, because despite improvements over the years, it hasn’t really changed all that much. Jon Miller thinks it’s time for a new take on the hardy perennial, one that leverages AI natively, and as such…
Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew 26% year-over-year last quarter, to $227.2…
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In recent years, the use of “AI agents” has been rapidly gaining attention in the field of digital marketing. Unlike conventional generative AI, AI agents are a technology capable of autonomously judging and executing a series of business processes to achieve goals that will dramatically improve the productivity of marketing organizations. In this article, we…
The acquisition expands Robots & Pencils’ capabilities in AI-powered customer experience transformation by combining its applied AI engineering expertise with Tiger Pistol’s established marketing automation technology and product development capabilities. Tiger Pistol will operate as Robots & Pencils’ customer experience transformation studio practice, bringing a platform that has supported more than four million digital advertising…
ServiceNow Inc. today announced new controls for governing artificial intelligence agents alongside updates to its EmployeeWorks information portal (pictured) that let employees build specialized assistants and automate routine tasks without writing code. The announcements address two connected challenges for businesses expanding their use of autonomous AI: giving workers tools that can act across enterprise systems…
Marketing automation deals with the processes that marketers have to perform on a regular basis, such assending follow-ups, adding new persons to contact lists, and publishing pre-scheduled posts. AI makes these workflows more flexible. It can track a prospect’s activity, notice that a campaign is starting to slow down, or pick up patterns…
Introduction: The Marketing AI Revolution Moves from “Automation” to “Optimization” In 2026, AI utilization in marketing departments has shifted from the “we achieved automation” phase to the “we are seeing results through optimization” phase. With AI handling ad auto-optimization, content auto-generation, personalization, and customer analysis, we have entered an era where small marketing teams can…
