Anastasia Shtompel is the Founder & CMO of Shtompel Marketing & Brand, a marketing consultancy specializing in global brand strategy. For years, influencer marketing was treated as a shortcut. A brand could find someone with an audience, send them a product, pay for a post and hope that attention would turn into sales. For a…
KEY TAKEAWAYS GalaChain became the first foreign blockchain to partner with China’s government-backed Trusted Copyright Chain, targeting 700 million gamers. GALA’s new disinflationary tokenomics links network fee burns to on-chain activity, aiming to reduce circulating supply growth over time. The AAA shooter Shrapnel migrated its economy to GalaChai,n making GALA required for gas on every…
Anything is Possible content and PR lead Mark Henshall, juror for The Drum Awards Festival Content category, shares why storytelling, trust and editorial craft still drive performance. Mark Henshall started his career in travel journalism, writing for titles including National Geographic Traveller, The Telegraph and The Independent. That editorial grounding now shapes his work at…
The news cycle never stops.Stories break at all hours, editors scramble to meet deadlines, reporters file from the field, and digital news outlets aim to post first. It is simple to understand why speed and volume can occasionally take precedence over writing quality in this high-pressure setting. Nonetheless, the survey shows that one of the…
The Magnificent Seven dominate the artificial intelligence narrative because they sit at the most visible points of the ecosystem. Nvidia designs the chips, Microsoft and Amazon provide cloud platforms, Alphabet trains large-scale models, and Meta and Tesla integrate AI into consumer-facing products. Their size and visibility made them the default proxy for AI exposure. But…
The Technocraft Centre for Applied Artificial Intelligence at the Indian Institute of Technology (IIT) Bombay has launched a certificate in Generative AI. This is a five-month online, hands-on certificate program, which is being offered in collaboration with Great Learning as the edtech partner, and is set to start in 2026. The last date to apply…
