AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey
The latest addition to AppsFlyer’s Measurement Suite brings mobile-grade attribution and optimization signals to web SAN FRANCISCO, May 21, 2026–(BUSINESS WIRE)–AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one independent source of truth across web and mobile, with…
