Affiliate Influencer Marketing In 2026: How To Approach Influencers The Right Way

Affiliate Influencer Marketing In 2026: How To Approach Influencers The Right Way

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Why Affiliate Influencer Marketing Works in 2026 Affiliate influencer marketing works because the creator economy has matured. We have moved past the “Wild West” days of vanity metrics (likes and followers) and into a period of validated ROI. Brands are more intentional. Creators are more selective. And performance matters on both sides. Instead of running…

Sentius outlines its approach to AI and unveils GSO search model – Campaign Brief

Sentius outlines its approach to AI and unveils GSO search model – Campaign Brief

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January 20 2026, 11:47 am | BY Ricki Green | No Comments Sentius has outlined its stance on AI and unveiled a new tool designed for the age of conversational search. The Generative + Search Optimisation (GSO) model helps brands become recognised as authoritative sources across AI platforms like ChatGPT, Google SGE, Gemini, and Perplexity….