Antoine Souma on the Evolution of Influencer Marketing in the Travel Industry

Antoine Souma on the Evolution of Influencer Marketing in the Travel Industry

Antoine Souma has witnessed the transformation of influencer marketing within the travel industry from its early, unstructured beginnings into a sophisticated component of global tourism strategy. As a Los Angeles-based travel blogger and digital storyteller working with destinations and hospitality brands since 2017, his perspective reflects both creative practice and market awareness. Over time, travel…