Ask Us Anything: PR expert Anna Porter on how to drive results from influencer marketing in 2026
In this month’s Ask Us Anything series, SmartCompany asked Anna Porter, senior consultant of culture and creators at Thrive PR & Communications, to share her insider knowledge on influencer marketing in 2026. From how to drive better ROI with influencers, to how to check if an influencer’s audience is genuine, we hope Porter’s answers help…