Four questions make things faster than any feature comparison. Who will actually use the platform day-to-day, and how comfortable are they with plain language over query syntax? Does the AI draw from governed, well-modeled data, or does it summarize whatever it happens to find? How much independent action can the organization safely allow, given its…
Blockchain explorers sound similar to blockchain analytics tools, but both serve different purposes. With blockchain explorers, users can view raw on-chain data such as wallet balances, transactions, blocks, token transfers, etc. Blockchain analytics, on the other hand, goes deeper to organize, label, and analyze that data to identify patterns, entities, assess risks, and generate useful…
Healthcare marketing teams lost their measurement stack. Not gradually, either. Between the HHS tracking bulletin in December 2022, Meta Pixel litigation, and a wave of class actions that included Kaiser Permanente’s settlement of up to $47.5 million over tracking code on its websites and portals, the standard analytics playbook that every other industry still uses…
Digital transformation is no longer just a technology project. It is a business evolution that changes how companies operate, serve customers, make decisions, and compete in fast-moving markets. Many organizations invest in new platforms, automation tools, cloud systems, and digital channels, but technology alone does not guarantee better results. The real value comes from using…
Tariffs affecting IT infrastructure and cloud services have increased operation costs, slowing down platform scaling in regions like North America and Asia-Pacific. Nonetheless, these tariffs have spurred the adoption of cloud-based solutions, fostering a shift towards subscription-driven software models. The AI in talent acquisition market research delivers comprehensive insights into global market size, regional shares,…
What is a business intelligence tool? A business intelligence tool is software that helps organizations collect, analyze, visualize, and report data from multiple sources to support decision-making and improve overall business performance. Which business intelligence tool is most popular in 2026? Microsoft Power BI remains one of the most widely used business intelligence platforms due…
Part 1 of CRN’s Big Data 100 takes a look at the vendors solution providers should know in the data analytics and business intelligence space. Analytical Approach Data analytics, business intelligence and data visualization software is the top layer of the big data technology stack. These are the tools that everyone from everyday business users…
Cogwheel Marketing & Analytics has been ranked No. 32 on the sixth annual Inc. Regionals: Rocky Mountains list – the most prestigious ranking of the fastest-growing privately held companies in the Rocky Mountains. The region includes Montana, Idaho, Wyoming, Nevada, Utah, and Colorado.5.29.2026 Inc., the leading media brand and playbook for the entrepreneurs and business…
Google expands AI suite, unveils commerce and analytics tools The company outlined a series of AI-focused platform updates at Google Marketing Live 2026 to support campaign performance, commerce and measurement. (Image: Google) At its Google Marketing Live 2026 event on May 20, the tech company unveiled a wide range of new advertising and commerce tools…
Indias Marketing sector sees sharp rise in fresher hiring, driven by AI and analytics roles: ReportFresher hiring in India’s marketing and advertising sector has risen sharply this year as companies increase demand for candidates with skills in AI, analytics and digital operations, according to a report by TeamLease EdTech. The report said fresher hiring intent…
