How Vietnam makes influencer marketing work | Analysis
In early 2024, a single TikTok livestream in Vietnam generated an astonishing VND 75 billion in sales, approximately US$3 million. Hosted by the TikTok account ‘Quyen Leo Daily’, the stream targeted family-oriented consumers and owed much of its success to popular influencers who ignited excitement and engagement, driving strong sales momentum. It’s not unusual…