Amazon Launches Its Generative AI Assistant Alexa+ in the UK

Amazon Launches Its Generative AI Assistant Alexa+ in the UK

Amazon has officially launched its upgraded voice assistant, Alexa+, in the United Kingdom. The rollout marks the first European expansion for the generative AI product, which previously debuted in North America. Starting this week, customers can test the smarter, more conversational assistant through an invite-only Early Access program. The updated service brings new capabilities designed…

How Amazon Web Services Is Shaping The Next Phase Of Artificial Intelligence

How Amazon Web Services Is Shaping The Next Phase Of Artificial Intelligence

Image by AWS The global race to dominate artificial intelligence infrastructure is gathering pace, and one of the most closely watched stages for that competition is the annual NVIDIA GTC conference. In 2026, Amazon Web Services is stepping onto that stage with renewed confidence, showcasing its collaboration with NVIDIA and presenting new ideas about how…

Meet the Artificial Intelligence (AI) ETF With 20% of Its Portfolio Parked in Alphabet, Nvidia, Micron, and Amazon

Meet the Artificial Intelligence (AI) ETF With 20% of Its Portfolio Parked in Alphabet, Nvidia, Micron, and Amazon

Key Points Investors who lack exposure to artificial intelligence (AI) stocks have probably underperformed the broader market over the last few years. The Roundhill Generative AI and Technology ETF is a simple way for investors to buy an entire portfolio of leading AI stocks. Over one-fifth of its assets are invested in Alphabet, Nvidia, Micron,…

Attacker Breached 600 FortiGate Appliances in AI-Assisted Campaign: Amazon

Attacker Breached 600 FortiGate Appliances in AI-Assisted Campaign: Amazon

The cybersecurity industry is getting another demonstration of how generative AI tools can allow lower-skilled threat actors to launch and run wide-ranging attacks that previously would have taken larger teams of more experienced hackers to pull off. The latest example was reported by the Amazon Threat Intelligence unit, which said its researchers found a Russian-speaking…

Best Amazon Marketing Agencies In Toronto For Sellers In 2026

Best Amazon Marketing Agencies In Toronto For Sellers In 2026

Quick Decision Framework Who this is for: Amazon sellers generating $50K+ monthly revenue, brands scaling from 6 to 7 figures, and ecommerce businesses frustrated with high ad costs and low profit margins Skip if: You’re just launching your first product (focus on fundamentals first), you’re happy managing Amazon PPC yourself, or you’re selling under $25K/month…

Amazon Engineers Revolt Over AI Tool Restrictions

Amazon Engineers Revolt Over AI Tool Restrictions

Image generated by Gemini AI / Google Amazon engineers are reaching a breaking point with company-imposed limits on Claude Code, Anthropic’s AI coding assistant that many developers rely on. The restrictions have sparked internal backlash, with engineers arguing the rules disrupt their workflow and slow development. The irony cuts deep. Amazon has a total investment…

Amazon explores AI content marketplace for publishers: Report

Amazon explores AI content marketplace for publishers: Report

Amazon, the e-commerce and cloud computing giant, is exploring the launch of a marketplace where publishers could license content to AI companies, The Information reported Monday. Internal documents circulated ahead of an Amazon Web Services conference on Tuesday position the new marketplace alongside the company’s flagship AI offerings, including Bedrock and Quick Suite, as tools…

Amazon PPC Optimization: How Negative Keywords Reduce Wasted Ad Spend

Amazon PPC Optimization: How Negative Keywords Reduce Wasted Ad Spend

Key Takeaways Outperform your competitors by using negative keywords to lower your advertising costs while keeping your sales volume high. Adopt a weekly workflow to check for wasted search terms and add them to your negative keyword list to stop budget leaks immediately. Reduce the stress of managing complex spreadsheets by using automated tools to…

Amazon Prime Video: AI to reduce production costs for films and series

Amazon Prime Video: AI to reduce production costs for films and series

Amazon founded a department in August that develops specialized AI tools for film and series production. According to Reuters, selected industry partners will be able to test the software starting in March as part of a closed beta program. Initial results from this testing phase are expected to be released in May. The “AI Studio,”…

Amazon Expands Alexa+ AI Assistant to All US Users After Yearlong Rollout

Amazon Expands Alexa+ AI Assistant to All US Users After Yearlong Rollout

Image: Amazon Amazon is making its generative AI-powered Alexa+ assistant available to everyone in the U.S., nearly a year after the revamped service first launched in a limited early-access preview. The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of large language models, as…