AI’s Role in Creating Unique Strategies, ETBrandEquity

AI’s Role in Creating Unique Strategies, ETBrandEquity

AI is giving marketers the chance to move from campaign execution to business strategy, provided they use the technology to build intelligent workflows rather than simply generate content, Parminder Singh, chief executive officer, Reliance Enterprise Intelligence, said during his keynote at the B2B Marketing UnBoxed 2026, a day long conference for the next generation B2B…

Why AI’s Greatest Value Is Empowering The Essential Worker

Why AI’s Greatest Value Is Empowering The Essential Worker

Kerrie Jordan is Chief Marketing Officer & SVP Product at Epicor. Host of the Manufacturing the Future podcast. ​There’s little doubt that AI technology creates transformation, but maybe not in the way that business leaders imagine. Many companies adopt AI as a way to see into the future, hoping the vast amounts of predictive analytics…

The Organizations Capturing AI’s Value Are Doing Something Different

The Organizations Capturing AI’s Value Are Doing Something Different

What’s separating leaders from everyone else is how they use AI. Most companies are deploying AI to help employees work faster through copilots, chatbots and assistants. The leaders are redesigning how work gets done across the enterprise. Getty Images According to a 2026 study, 20% of companies are capturing 74% of AI’s economic value. The…

Unique AI’s Damien Piper: AI Agents Don’t Sleep – But They Do Report

Unique AI’s Damien Piper: AI Agents Don’t Sleep – But They Do Report

At the Hubbis Malaysia Wealth Management Forum 2026, Damien Piper, Executive Director – Growth at Unique AI, examined how agentic AI is moving from generic productivity use cases into more specific, workflow-driven applications across wealth management, asset management and investment banking. Piper’s presentation focused on the practical realities of deploying AI in regulated financial…

Token Billing Exposes AI’s Missing ROI And Puts Billion-Dollar Bets At Risk

Token Billing Exposes AI’s Missing ROI And Puts Billion-Dollar Bets At Risk

TOPSHOT – He Xiaopeng, cofounder and chairman of Chinese electric vehicle maker Xpeng, launches Xpeng’s next-gen Iron humanoid robot during AI Day press conference at its headquarter in Guangzhou, in southern China’s Guangdong province on November 5, 2025. (Photo by Jade GAO / AFP) (Photo by JADE GAO/AFP via Getty Images) AFP via Getty Images…

AI’s Next Challenge Is Proving the Payoff

AI’s Next Challenge Is Proving the Payoff

Editor’s Note: Welcome to Prompt, your weekly briefing on the shifting AI landscape. We provide an analytical look at the week’s biggest developments, paired with a curated roundup of the stories that actually matter.  AI spending remains strong, but the industry conversation is shifting from capability and experimentation toward ROI, operational complexity and accountability. Now, the industry…

AI’s role in cultural domain discussed

AI’s role in cultural domain discussed

Cultural innovation and development empowered by artificial intelligence have become hot topics at the ongoing Forum on Building up China”s Cultural Strength 2026 in Shenzhen, Guangdong province, with the participants, including officials and scholars, emphasizing the need to mitigate the risks of applying AI in the cultural domain. At the two-day forum, which opened on…

Why AI’s Productivity Gains Are Showing Up In Earnings And Not Others

Why AI’s Productivity Gains Are Showing Up In Earnings And Not Others

NEW YORK, NEW YORK – AUGUST 23: Traders work on the floor of the New York Stock Exchange during morning trading on August 23, 2024 in New York City. Stocks opened up on the rise ahead of Federal Reserve Chairman Jerome Powell’s remarks at the 2024 Jackson Hole Economic Symposium. (Photo by Michael M. Santiago/Getty…