Limassol, Cyprus, January 24, 2026 — Digital advertising continues to grow, but so do the risks that come with it. Industry estimates place global digital ad spend at over $650 billion in 2025, with performance-driven formats accounting for a large share of that growth. Alongside expansion, fraud has become one of the sector’s most persistent…
The AI disruptions of the past few years have only been the prologue to what’s coming in 2026: AI’s full integration into data center processes and builds. It’s a moment we’ve been building up to ever since OpenAI’s ChatGPT brought Artificial Intelligence into the mainstream in late 2022, sending shockwaves through everything from academia and…
With artificial intelligence (AI) reshaping the B2B marketing landscape, staying ahead of emerging trends is no longer optional—it’s essential. AI is redefining how brands connect with audiences, from the collapse of traditional demand generation funnels to the rise of AI-mediated discovery. As consumer behavior shifts toward passive discovery and AI-driven recommendations, marketers face both opportunities…
The 2025 holiday season didn’t just break spending records, it marked a turning point for how consumers discover and choose brands. A record $257.8 billion was spent online, including more than $4 billion per day for 25 days during the 2025 holiday season, up from 18 days in 2024. Buy Now Pay Later services also reached a $20 billion milestone and traffic to retail sites from generative…
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Classified in: Science and technology, BusinessSubjects: PDT, SVY Research Published to SSRN, Zenodo, and ResearchGate Defines Generative Engine Optimization (GEO) and Authority Engine Optimization (AEO) as Critical Evolution of Traditional SEO PORTLAND, Ore., Jan. 7, 2026 /PRNewswire/ — As businesses face a projected 50% decline in organic search traffic by 2028, independent intelligence firm Drewis…
