Google outlines AI-powered, agent-driven future for shopping and ads in 2026

Google outlines AI-powered, agent-driven future for shopping and ads in 2026

Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for consumers and brands in 2026. In her third annual letter, Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, outlined how Search, YouTube, and its shopping infrastructure are being rebuilt for the agentic era — where…