Where Do Advertisers’ Funds Flow in 2026

Where Do Advertisers’ Funds Flow in 2026

Byadmin

The first half of 2026 has drawn to a close, and the financial reports of multiple listed advertising and marketing companies at home and abroad have all been released. Taking 30 mainstream advertising and marketing companies at home and abroad as samples (covering multiple categories including international 4A agencies, A-share/H-share marketing agencies, AdTech platform companies,…

NDTV’s digital lead strengthens cross-platform play for advertisers

NDTV’s digital lead strengthens cross-platform play for advertisers

Byadmin

New Delhi: NDTV has cited strong performance across key digital news metrics, including YouTube video consumption, Comscore website reach and Reuters Institute rankings, as it looks to build a stronger cross-platform proposition for advertisers and agencies. As news investments are increasingly being judged across screens and formats, agencies are looking at video scale, repeat reach,…