Adobe expands enterprise AI strategy with agent-based workflow tools

Adobe expands enterprise AI strategy with agent-based workflow tools

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Summary Agentic workflow direction: Adobe Inc. is expanding its AI capabilities toward more autonomous workflow automation across marketing and creative tools. Ecosystem integration trend: Adobe continues to support integrations with multiple third-party AI models and services, reflecting an increasingly open enterprise AI ecosystem approach. Market pressure: Adobe faces competitive pressure from emerging AI-native creative tools,…

Adobe adds AI assistant to Photoshop, upgrades Firefly with new generative tools

Adobe adds AI assistant to Photoshop, upgrades Firefly with new generative tools

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Adobe is adding a new AI assistant for Photoshop in beta for users on the web and its mobile apps. The company is also adding new AI features to its Firefly editor which is designed to execute complex edits simply by describing what they want. Is Adobe’s AI assistant available to all users? The new…

Adobe announces free access to AI-powered creative tools for Indian students

Adobe announces free access to AI-powered creative tools for Indian students

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At the India AI Impact Summit, Adobe announced an investment aimed at expanding access to its AI-powered creative and productivity tools for students in India. It will provide applications including Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The offering includes access to software, curriculum, training…

The latest Adobe Photoshop upgrade takes AI image manipulation to whole new level

The latest Adobe Photoshop upgrade takes AI image manipulation to whole new level

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Quick Summary Adobe has rolled out an update for Photoshop that brings a number of new, generative AI-powered features to the image manipulation software. The update is rolling out to Creative Cloud subscribers now so should appear soon. When you think of image manipulation, there is a very good chance Adobe’s Photoshop springs to mind….

Adobe Photoshop upgrades its Firefly-powered generative-AI editing tools

Adobe Photoshop upgrades its Firefly-powered generative-AI editing tools

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Adobe Photoshop introduced some new features that are rolling out for creators today. As you’d expect from any service operator in this day and age, there’s some AI involved. Adobe has improved the tools for Generative Fill, Generative Expand and Remove that are powered by its Firefly generative AI platform. Using these tools for image…

Adobe rolls out gen-AI tool to support film production stages

Adobe rolls out gen-AI tool to support film production stages

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Adobe has introduced Firefly Foundry, a generative AI tool aimed at media and entertainment companies, as the industry continues to debate the role of AI in filmmaking and storytelling. The tool allows studios and IP owners to tune Adobe’s Firefly AI models using their own proprietary content. The system can generate images, video, audio, 3D…

Adobe is developing “IP-safe” AI models for the entertainment industry

Adobe is developing “IP-safe” AI models for the entertainment industry

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Timed to this year’s Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop “private, IP-safe” Firefly Foundry gen AI “omni-models.” According to the company, Firefly Foundry models are meant to “accelerate creativity without eroding ownership or creative intent” while generating different kinds of…

Adobe adds AI tools to Premiere, After Effects and updates to Firefly

Adobe adds AI tools to Premiere, After Effects and updates to Firefly

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Adobe is rolling out new AI features for its video editing and motion design tools, including Premiere Pro and After Effects, as filmmakers and creators increasingly use AI in post-production. The updates were announced ahead of the Sundance Film Festival, where Adobe said a majority of films were produced using its software. The latest updates…

Adobe Reports AI-Driven Traffic Surges Across Industries, Retail Experiences Biggest Gains

Adobe Reports AI-Driven Traffic Surges Across Industries, Retail Experiences Biggest Gains

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The 2025 holiday season didn’t just break spending records, it marked a turning point for how consumers discover and choose brands. A record $257.8 billion was spent online, including more than $4 billion per day for 25 days during the 2025 holiday season, up from 18 days in 2024. Buy Now Pay Later services also reached a $20 billion milestone and traffic to retail sites from generative…