Digital AdEx set to rise 7.41%, but CPMs expected to remain under pressure
The digital advertising market is set to expand 7.41% next year, according to the dentsu-e4m Digital Advertising Report 2026. However, beneath that headline growth is a more fundamental shift. Industry observers suggest that even as digital AdEx increases, CPM rates could fall by nearly 15% year-on-year, extending a correction that has already transformed publisher economics…
