The Africa Creative Market (ACM) has officially announced its 2026 edition, marking five years of impact with a bold, five-city global activation. The milestone year will be anchored by a six-day flagship event in Lusaka, Zambia, following highly successful satellite activations in Cannes, Lagos, Johannesburg, and Kigali. Following a strong Zambian delegation to ACM in…
Boomerang Partners is preparing to launch a major affiliate-focused activation branded TIME TO WIN, as the global sports calendar moves into one of its busiest periods. The company has released a teaser video featuring players from AC Milan, its Official Regional Partner, signalling the upcoming activation aimed at affiliate teams. The video includes appearances by…
The Lusaka edition will integrate seamlessly with the Creative Industry Business Summit and the Kwimbo National Arts Festival. The Africa Creative Market (ACM) has officially announced its 2026 edition, marking five years of impact with a bold, five-city global activation. The milestone year will be anchored by a six-day flagship event in Lusaka, Zambia, following highly successful satellite activations in Cannes, Lagos, Johannesburg, and…
Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the challenges facing marketers and organisations who have set out to apply GenAI in data-driven decision-making, from why AI can’t save poor-quality…
