News consumers the most sceptical and least accepting of AI Generated content
As Generative AI becomes more integrated into media, marketing and communications, a new report from Meltwater and YouGov explores what the expectations are around transparency, authenticity, and credibility. Consumers want brands to be “transparent, intentional, and audience-first” in their use of AI. Australians are among the most cautious globally when it comes to AI-generated content,…
