Super Bowl LX becomes testing ground for generative AI’s bid for mainstream acceptance

Super Bowl LX becomes testing ground for generative AI’s bid for mainstream acceptance

The Super Bowl has “long been a proving ground for new technologies seeking mass legitimacy” and this year, generative AI “took the field in force,” according to Trishla Ostwal of ADWEEK. According to iSpot, 23% of Super Bowl commercials — “15 out of the 66 ads — featured AI.” This includes “giants like OpenAI and…