What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

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Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition and 28% focused on account expansion. ABM and demand generation increasingly work together, as 47% of respondents integrate both processes to streamline marketing efforts. ABM is no longer just a niche play for a handful of strategic…

Advanced Account-Based Marketing (ABM) – B2B Marketing

Advanced Account-Based Marketing (ABM) – B2B Marketing

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Want to hear about some brilliant ABM campaigns? The findings here are informed by an in-depth assessment of shortlisted work from the 2025 B2B Marketing Awards. Analyzed by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect high-performing work—offering a clearer picture of what’s…